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Wake Up Wednesday: Are You Eating What You’re Being Sold?


Wake Up: Are You Eating What You’re Being Sold?

If you clicked on a photo because of the light, the colors, or the feeling it gave you — congratulations. Marketing worked.

Food marketing works the same way.

Bright packaging. Health-sounding words. Just enough reassurance to make us feel good about what we’re buying — without really knowing what it is.

One word that quietly shows up on labels now is “bioengineered.” And most people don’t stop to ask what that actually means.


So what does “bioengineered food” mean?

In simple terms, bioengineered foods contain ingredients that were genetically modified in a lab. Scientists alter the DNA of a plant to make it resistant to pests, tolerant of herbicides, grow faster, or last longer on shelves.

In the U.S., common bioengineered crops include:

  • Corn

  • Soy

  • Canola

  • Sugar beets

  • Cottonseed oil

These ingredients end up in thousands of packaged foods — often under names that don’t sound like crops at all.

The key issue isn’t fear. It’s awareness.


Why this matters

Bioengineered foods are not required to carry big warning labels. Instead, you’ll often see:

  • “Bioengineered food”

  • “Contains bioengineered ingredients”

  • Or a small symbol most people don’t recognize

And right next to that label? Words like heart healthy, natural, made with whole grains.

That’s the disconnect.

A food can legally be labeled “heart healthy” and still be highly processed, ultra-refined, and far removed from anything resembling real food.

Marketing vs. nourishment

Marketing sells comfort and convenience. Health comes from simplicity and understanding.

Most people aren’t overeating because they don’t care — they’re overwhelmed, busy, and trusting what sounds good.

We buy food the same way we scroll:

  • Quickly

  • Emotionally

  • Without flipping it over


The Wake Up moment

This isn’t about perfection. It’s about pausing.

  • Read the ingredient list

  • Notice when “bioengineered” appears


  • Ask what the food was before it was packaged

  • Choose foods that don’t need convincing language

Because wanting better health isn’t beating better marketing.

Awareness does.

And once you see it — you can’t unsee it.


Interested in ways you can cut threw the noise to take control of your health? Contact us today for me information on how we can help you -christina@turningpointforhealth.org

 
 
 

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